Meet our Office Staff


Owner/General Manager

Opened SSB in 2005


Brian started Simply Luxury Imports in 2004 with Nick Lawson and Dale Cox, specializing in pre-owned luxury autos. In 2005, he decided to follow his passion for motorcycles, and Simply Ride (previously Simply Street Bikes) was born! He wanted to build a motorcycle shop where everyone that walks through the door, whether a customer, fan, or employee, would get a taste of the Premier Motorcycle Experience. Brian has been riding since 2000 and has owned multiple sport-bikes. He also has enjoyed many track days and used to know a thing or two about stunt riding. These days, he finds himself riding the occasional bike from the shop, but is focusing on dirt biking with his family. They recently got outfitted with CRF50s for the kids, a DRZ125 for the wife, and Brian is riding a KX250F! He lives in Victoria, MN with his wife Cassandra, daughter Ava, son Bennett, and Golden Doodle Toby (who can occasionally be seen around SSB).


Administrative Assistant

Started 08/21/21


Sophia enjoys motorcycle rides with family and friends, also going on ATV rides up at the cabin. Sophia doesn’t have a motorcycle of her own yet but looks forward to purchasing one in the near future. When she does purchase one she hopes to get a Kawasaki Ninja 650.


Marketing Assistant

Started 02/19/19


Shannon came from managing rowdy dog kennels and feisty tattoo shops, so the transition to bike shop life was easy enough. Her lucky number is 70.. mph, degrees, hours of sleep in a week, ect. She got a Benelli TNT her first summer here and is looking forward to see how much she can throw it around. She thinks a Sportster to customize might be in the cards in the next year or so.