Meet our Office Staff


Owner/General Manager

Opened SSB in 2005


Brian started Simply Luxury Imports in 2004 with Nick Lawson and Dale Cox, specializing in pre-owned luxury autos. In 2005, he decided to follow his passion for motorcycles, and Simply Ride (previously Simply Street Bikes) was born! He wanted to build a motorcycle shop where everyone that walks through the door, whether a customer, fan, or employee, would get a taste of the Premier Motorcycle Experience. Brian has been riding since 2000 and has owned multiple sport-bikes. He also has enjoyed many track days and used to know a thing or two about stunt riding. These days, he finds himself riding the occasional bike from the shop, but is focusing on dirt biking with his family. They recently got outfitted with CRF50s for the kids, a DRZ125 for the wife, and Brian is riding a KX250F! He lives in Victoria, MN with his wife Cassandra, daughter Ava, son Bennett, and Golden Doodle Toby (who can occasionally be seen around SSB).


Administrative Assistant / Marketing & Events

Started 02/19/19


Shannon came to us with a motivation to learn to ride. She has on her bucket list to pull a 'Tomb Raider' and take out a 'Trex' with a pistol on a motorcycle. She chose SSB to start the fulfillment of this aspiration